About Us
A global trading expert, since 1992.
TIJARA stands as a global trading and distribution expert, specialising in the realm of branded consumer goods — delivering comprehensive FMCG solutions across the world's emerging markets.
Who We Are
Helping multinational brands enter — and thrive in — emerging markets.
Established in 1992 with a primary focus on consumer goods, Tijara is committed to facilitating the expansion of multinational brands and companies into emerging markets.
Our fast growth extended into emerging markets, spanning from Africa to the Middle East, strategically covering key regions across EMEA — including Saudi Arabia, Qatar, UAE, Kuwait and beyond — reaching a presence in over 25 active markets.
At our core, we prioritise development and growth, striving to uphold our reputation by securing optimal market potential for the diverse products and brands in our portfolio across various market segments.
Four pillars define what we do best.
Trading · Distribution · Licensing · Retail
01
Branded FMCG
Specialising in fast-moving consumer goods, from product identification and selection through to retail availability and consumer engagement.
02
Strategic Partnerships
Long-standing relationships with industry leaders including Procter & Gamble, Kraft Foods, Barilla, Nestlé and many other distinguished organisations.
03
Licensed Consumer Goods
Partnerships with leading IP owners — Disney, Mattel, Nickelodeon, Sanrio and others — for a comprehensive licensed range.
04
Diversified Channels
From domestic retail to travel duty-free, diplomatic retail, NGOs and UN organisations — wherever quality brands reach consumers.
Our Promise
"Committed to delivering quality brands, Tijara serves consumers through partner channels in diverse markets — from domestic retail to travel duty-free, diplomatic missions, NGOs and UN organisations."
Ready to discuss a market opportunity?
Contact us